Marketing Tips

Determine your goals and establish a marketing budget.

Utilize your corporate identification material.

Create new strategic marketing objectives by encouraging your colleagues to share ideas.

Decide on which component to use in your marketing plan. Such as promotional material, advertising, publication, customer relations, web media, etc.

Estimate a budget of your gross income to spend on marketing each year.

Consider your desired response when estimating your budget.

Determine your target audience.

Study competitor ads and analyze their strategy, products, and services.

Ask clients what inspired them most about your product or service.

Keep informed on new marketing trends in your profession, or industry.

Create a postage-paid survey card or web site survey for valuable feedback.

Communication tools

Hand out business cards in pairs, one for your customer and one for them to pass out.

Distribute a brochure or info packet identifying what is unique about your product or service.

Inform customers about new products or services by providing a monthly news letter.

Reach out to new customers or prospects by developing a web site.

Advertise in directories or the Yellow Pages.

Create automobile signs or tags for your vehicle.

Place an article in your local newspaper or trade magazine.